AI world models are sending shockwaves through the gaming industry, as the future of gaming engines is called into question.

Unity CEO Matthew Bromberg revealed during an earnings call that the company is preparing to unveil a beta version of 'a new Unity AI that eliminates the need for coding' at the GDC Games Festival in ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Unity has been front and centre for a growing number of games developers for years now and their big bet on the implementation of AI as the way to seal the deal and power ahead has been no secret. Now ...

Unity is pressing on with its push into AI development tools, announcing at today's Unite event that Muse is now in early access. Despite the debate surrounding the use of artificial intelligence in ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and growing real-time 3D (RT3D) content, today launched a dedicated AI marketplace in the Unity Asset Store ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and growing real-time 3D (RT3D) content, unveiled a slate of new AI innovations and platform updates to ...

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Unity AI will soon be able to create complete video games via natural language prompts. This is promised by Unity CEO Matthew Bromberg, according to the industry magazine Game Developer in an ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.