Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

TikTok’s uncertain future in the United States is prompting marketers to consider diversifying their advertising channels to mitigate potential risks should the platform no longer be available to them ...

Snapchat introduced a suite of new augmented reality (AR) and machine learning (ML) tools tailored specifically for advertisers at the 2024 IAB NewFronts event. The company emphasized its ongoing ...

Snapchat parent Snap has recently unveiled new AI-powered AR experiences within the popular social media app set to transform 'what's possible in augmented reality' and revolutionize how users ...

Snap has landed a notable new partner for its augmented reality-powered Virtual Try-On shopping experience with today’s news that Amazon will now offer Snapchat users the ability to digitally try on ...

The new AR feature allows users to virtually test out colors and other 2D designs for nails. The new AR feature allows users to virtually test out colors and other 2D designs for nails. is features ...

Snapchat has announced a new “Lens+” subscription for its premium subscribers. It provides users access to hundreds of exclusive Lenses and AR experiences, apart from all the perks that come with the ...

Snapchat is leaning into one of its more popular features, its AR-powered Lenses, and has now launched a whole in-app AR game. And it’s called Ghost Phone. On Thursday, Snapchat announced its new ...