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“Hello and welcome to BuzzFeed’s ASMR News Now, where we take you on a euphoric journey though the news,” a soothing, almost unsettlingly soft female voice whispers. “Now let’s move on to our top ...

As part of London Fashion Week FW23, footwear designer Steven Ma tapped Brenda Hashtag and Anni Bread to create a short film titled Pump Fiction. It was the start of an obsession for the emerging ...

A burning ostrich egg meets melted gummy bears in this fire ASMR experiment. The focus is on heat, sound, and visual transformation. Everything is filmed in real time with natural audio. Calm, strange ...

HAMPTON ROADS, VA—ASMR, or autonomous sensory meridian response, is believed to relieve anxiety and stress symptoms. For others, it’s a fun way to attract likes with millions of views on social media.

A TikTok of a glass bottle filled with colorful beads rolling down stairs and breaking has more than 200 million views, elevating a corner of ASMR TikTok. These kinds of videos could fall in the ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

Whether you were into squishing foam or cutting soap, the strangely soothing sounds of ASMR video definitely had a moment in 2018. Now, research from Samsung may make those videos a lot easier to ...