UK-based online retailer Asos has begun offering a hybrid virtual try-on feature to a select group of customers in the UK and US.

Asos is investing in new technologies, such as visual search and the ability to refund its customers as soon as returns leaves their hands. Boss Nick Beighton told Retail Week: “Product and technology ...

Asos’ technology director Andrea Trocino has said that retailers must be “obsessed with optimisation”. Trocino told delegates at Retail Week’s inaugural Tech. conference that retailers, especially ...

Fast fashion firm Asos has revealed it is using artificial intelligence to suggest outfits for shoppers as part of efforts to help turn around tumbling sales. The online retailer laid bare the scale ...