Media publishers want to control their entire print and digital advertising workflow — from order entry to delivery, billing and receivables, analytics and real-time performance measuring. The result ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and ...

Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. Here ...

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

Epom Ad Server facilitates the management of both online advertising and affiliate marketing campaigns for ad networks and brands from a single account. The platform provides its users with a scalable ...