Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

Fandom is leveling up its product suite with a new AI-driven ad-targeting solution designed to help clients capitalize on predicted trends in entertainment and surround viral moments. The tool, called ...

Meta will soon use what people tell its artificial intelligence chatbot to get even better at selling them things.The company said on Wednesday that users’ chats and interactions with Meta AI will ...

The update came days after ByteDance, TikTok's Beijing-based parent company, spun out a new US TikTok entity as part of a federal agreement designed to ease ...

Elon Musk, CEO of X, unveiled the platform’s advanced advertising technology, which he claims has significantly improved targeting capabilities. Musk, during a livestream to advertisers on Wednesday, ...