In one of its latest efforts to position itself as a performance solution and steal more share from rivals including Meta and YouTube, TikTok is introducing a new ad unit that will charge advertisers ...

Advertisers are giving conversational commerce media their own budget. Fifty-three percent are doing so by separating the line item from programmatic and paid social, according to data released today.

Earlier this year, Goldman Sachs predicted that the creator economy could reach half a trillion in value by 2027. This exploding growth stems from multiple factors such as technological advances and ...