The Coca-Cola AI Christmas advert can be studied as an example of what happens when a company risks decades of hard-won brand equity through the use of nascent tech that's still not up to the job to ...

What if you could turn a single static image into a polished, 30-second commercial, all without hiring a production team or spending hours on editing software? Thanks to the rise of AI-powered ...

Ad hijacking occurs when dishonest affiliates create ads almost identical to a brand’s official ads. They copy headlines, text, and display URLs so potential customers assume these ads are legitimate.

McDonald’s has released an AI-generated Christmas ad, sparking online backlash, which grew so fierce that McDonald’s turned off comments on YouTube before setting the video to private. However, the AI ...

Generative AI is a powerful tool for creating content, including PPC ad copy, but it should be used wisely. It’s not about generating content to copy and paste but assisting in the creative process.