As more viewers watch TV content on other devices, the Advertising Research Foundation calls for the term "TV households" be replaced to "TV accessible households". (Photo by Jakub Porzycki/NurPhoto ...
A new report from the World Advertising Research Center (WARC) shows ad spend on social media skyrocketing 20.2% last quarter, doubling original projections of 12.4% and generating $4.9 billion in ...
Streaming has not only taken the fragmentation of consumers’ viewing time and attention to new levels; it’s raised ad latency, frequency and formatting issues. The upshot: Questions about ad ...
NEW YORK, May 29, 2025 /PRNewswire/ -- The Advertising Research Foundation (ARF) today announced the release of the ARF Handbook for Using AI in Advertising Research (2025), a comprehensive guide that ...
NEW YORK--(BUSINESS WIRE)--The Advertising Research Foundation (ARF) today announced the 2023 David Ogilvy Awards finalists, with winners to be named at a ceremony on October 4 at 4:30pm ET in ...
NEW YORK—The Advertising Research Foundation (ARF) has proposed a new framework that would reclassify how U.S. households connect to TV. It would replace the pay TV ...
Attention is not always a good thing. (Just ask Barbra Streisand.) But attention that is not “good” isn’t automatically “bad,” either, according to Matthew Cottle, ad effectiveness leader at NIQ. This ...
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