Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even ...

Co-authored by Lily Johns of the University of Michigan In 2023, 61 percent of adults reported taking prescription medications, with more than one-quarter of those respondents taking four or more.

Researchers from Clark University, Indiana University, and Georgia State University published a new Journal of Marketing article that assesses the impact of COVID-19-related brand advertising on ...

Researchers and practitioners alike have for quite some time been concerned with the problem of relating advertising effort to the pattern of market response. Of particular interest is a quantitative ...