Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations. For marketing managers to be efficient and effective in ...

Advertising operations managers are responsible for the advertising done by a company. They may be employed by advertising agencies or service-based companies, and in some organizations the ...

Marketing managers play a key role in the success of a business by leading a team and creating a marketing strategy that meets the goals of the organization, either by maximizing profits or building ...

Cathrine Blanchard, a third-year public relations and social entrepreneurship major, is The Red & Black’s Student Advertising ...

Opinions expressed by Entrepreneur contributors are their own. Marketing managers can earn a median income of $135,030, with top earners making up to $192,520 annually. The role is one of the top 25 ...

Having a social media presence is nonnegotiable for today’s businesses. It’s a crucial part of the overall marketing strategy, helping brands increase their awareness and generate website traffic.

As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...

The Red & Black is a 501c3 nonprofit. Please consider a one-time gift or become a monthly supporter. Cancel anytime. Claire Han, a fourth-year risk management and insurance major from Cumming, Georgia ...