There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving ...

Discord’s mobile app will have video ads starting in June, the company announced today. The initial pilot for the video ads, which Discord calls Video Quests on Mobile, will offer advertisers the ...

Netflix, in a letter to shareholders, reported its best ad sales quarter to date in Q3 2025 and said it is on track to more than double its ad revenue in 2025. Its U.S. upfront commitments doubled ...

Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The pair of ads that utilize artificial intelligence dropped Monday, Nov. 3 ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

There’s a connection between DEI and ROI. Research suggests that more than half (54%) of consumers don’t feel culturally represented in online advertising, making them less likely to purchase from ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...