One of the most exciting advancements in content marketing is the use of large language models (LLMs) to create impactful and engaging marketing content at speed and at scale. LLMs, such as GPT-4 and ...

One of the biggest barriers to using AI successfully is bias, which is one of the terms we defined last time, as follows: Bias, in a general context, refers to a predisposition or inclination towards ...

Artificial intelligence is widely heralded as a way to modernize hiring — promising speed, neutrality, and objectivity. However, emerging research reveals that AI recruitment tools can replicate and ...

Part 2, Digital Inequality Series: Under what conditions can artificial intelligence benefit all of society vs. just a few people? Kalinda Ukanwa, a quantitative marketing scholar at the University of ...