Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...

Anyone can now try Alexa+, Amazon’s generative AI assistant, through a free early access program at Alexa.com. The website frees the AI, which Amazon released via early access in February, from ...