Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

For business owners, marketers, startup founders, and product teams, understanding competitors provides essential context for making informed strategic decisions.

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

Learn how to use free website analytics tools for effective traffic monitoring, understand key metrics, and turn visitor data into actionable insights to grow your site.

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...

The after-hours gain was surprising, because Amplitude could only deliver mixed fourth-quarter results and guidance. It reported adjusted earnings of just 4 cents per share, worse than the ...

Tableau, TIBCO Data Science, IBM and Sisense are among the best software for predictive analytics. Explore their features, pricing, pros and cons to find the best option for your organization.

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. Data analytics can help small ...

What Are Data Analytics Tools? Your email has been sent Learn what data analytics tools are, how they work, their key features, and how they can benefit your business. Data analytics tools are ...