Amazon has filed a patent that suggests the company could one day provide an augmented reality (AR) experience that would let users “try on” clothes and accessories before buying. The patent is based ...

Coupons in space have arrived in a big way. Not that space, the other space, as in right in front of you. A serious dose of augmented reality (AR), disguised as 3D, arrived in the mail of some 40 ...

You may have heard the term Augmented Reality (AR) being mentioned in tech circles and today Apple is expected to announce its new virtual reality augmented reality headset at WWDC 2023. If you are ...

Innovative organizations are finding ways to make augmented and virtual reality a more efficient, and even more practical, way to interact with technologies and tools, including letting people learn ...

To receive the Vogue Business newsletter, sign up here. A new study created by Vogue Business in collaboration with Snap Inc reveals that 72 per cent of luxury fashion consumers in the UK say it’s ...