Watching a training video or reading an instruction manual is one thing. Doing the job is another, says DeepSight.

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

A new premium pair of smart glasses from XReal are powered by its custom-built X1 processor for spatial computing.

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Excitement builds around 6 AR shifts in 2026 that already affect jobs and product roadmaps. Recent reports show Meta trimming ...