I, like most marketers, love automation. It’s the “magic money machine” of the email world. You set up a triggered series, watch it run, and bask in its recurring revenue. That’s conventional wisdom.

Marketing in not-for-profit organizations has distinct hurdles as well as opportunities. Instead of simply pushing a product or brand, you're working to advance a mission. Objectives for ...

Campaign Monitor announced today three new AI-powered features designed to help small and mid-sized businesses make more informed email marketing decisions and improve performance faster. Marketing ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

Explore six email analytics tools for filmmakers to learn what works in campaigns. Discover their features for tracking ...

Each year, countless patients don't use all of their insurance benefits, flexible spending accounts (FSAs), and health savings accounts (HSAs), leaving money and, importantly, necessary dental care, ...