Content marketing is probably one of the most effective strategies for marketers today. Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, ...

Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

Business-to-business (B2B) marketers have one of the most difficult and underappreciated jobs on the planet. Their mission is to create memorable brands out of some downright "unsexy" products. (Have ...

In the previous blog, I covered the background to B2B’s evolution over time and the classic differences between B2B and B2C. This blog explores the classic similarities and classic grey areas. B2B and ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...