“In various implementations, a method includes identifying an experimental population for purposes of testing a behavior change model; applying the behavior change model to the experimental population ...

Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

Background Poor oral health of elite athletes is associated with negative performance impacts. There is a need for oral health promotion and prevention strategies that are effective within the elite ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...