While customers pull back spending at rivals, Taco Bell credits its value menu for consistent sales growth. CNN gets a look inside its test kitchen to watch the chain develop new value items that all ...

Add Yahoo as a preferred source to see more of our stories on Google. As fast food chains continue to compete for hungry customers, Taco Bell is pushing the boundaries of what makes crave-worthy new ...

Taco Bell has been in the kitchen — literally. During its annual Live Más Live 2025 event on Wednesday, March 5, the Mexican food chain introduced a lineup of innovative products rolling out this year ...

Crafted by the brand’s inaugural TBX chef partners in collaboration with the Taco Bell Test Kitchen, these innovations are the first items to debut from the TBX program, launched earlier this year to ...

See Reuben Asaram's, Jennifer Hwa Dobbertin's and Lawrence "LT" Smith's recipes. Attention Taco Bell fans: Three emerging chefs are helping the fast food chain innovate on a fan favorite with bold ...

Taco Bell has unveiled its latest test menu items and locations, and, like the last round, this version also features a spinoff of a fan-favorite. In October, Parade reported on several "big flavor" ...

HONOLULU (KHON2) — Taco Bell has opened its menu to the people who know it best. The new Fan Style Menu arrives in Hawaiʻi today, Nov. 20, and brings three items created by everyday fans. The idea ...

Including one recipe they spent three years perfecting. If it seems like Taco Bell is debuting new menu items every few weeks, you’re not wrong. The crunchy taco and cinnamon twists sure have a lot of ...

Taco Bell is giving Southern California customers a taste of nostalgia for a short time with a menu of "iconic hits" from years past that the company is currently testing. Testing of the limited-time ...