Forbes contributors publish independent expert analyses and insights. Rhea Wessel is the founder of The Institute for Thought Leadership. Jun 28, 2025, 09:21am EDT Enabling your subject-matter experts ...

Influencer Marketing is an industry in transition. Influencer Marketing is at an inflection point. Brands are doubling down on spend and scale, with some even spending up to 50% of their marketing ...

A consistent theme in customer feedback: the platform removes operational burden by actively doing more of the work required to kickoff and manage influencer campaigns. Customers repeatedly rate ...

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities to improve results?

"Micro-influencers are changing the way brands connect with audiences. They deliver engagement, not just impressions," said Lindsey Wilkes, SVP, Business Development at Orange 142. "This guide gives ...

Creator-led influencer marketing and user-generated content (UGC) initiative helps brands earn more Google reviews and local reviews, strengthening social proof, brand trust, and local SEO-with no ...