There’s no doubt that the average internet user has no idea exactly how much of their information is making its way into various company’s Big Data engines. In the vast majority of cases, this ...
The United States is in a data quality crisis. This impacts everything, from productivity to AI. Here I’ll focus on the impact of bad data on customer service, which is also in crisis. I recently got ...
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What is big data and what does it mean for your small business?
Small businesses must make sense of the large amount of information they receive. Here’s how to understand big data so you ...
Forbes contributors publish independent expert analyses and insights. Kathleen Walch covers AI, ML, and big data best practices. Sep 29, 2024, 11:42am EDT Many companies are turning to AI to help with ...
Since then, the ways in which customers can purchase things have multiplied at a phenomenal rate particularly in the digital space. As a result, customer engagement with brands has also changed. Now, ...
Our last two installments of the Big Data & Customer Intelligence series focused on predicting and influencing customer behavior. In this article, we’ll take a look at methods for determining customer ...
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