While we often talk about tailoring your makeup to fit your face structure, skin type, or eye shape. But there may be one important factor you've been overlooking when customizing your routine: eye ...

Ladies with beautiful eyes in that natural shade of blue, you probably know what your best feature is by now. But there’s a trick to playing up your assets that many blue-eyed women aren’t privy to: ...

I usually like to keep my makeup routine skin-forward and minimal. A tinted moisturizer, dewy blush, and brown mascara have been my everyday formula. But when I’m in the mood to amp things up without ...