So many books, so little time!

When adventure and morality collide, you get "The Lord of the Rings." When love and the Roaring Twenties meet, you get "The Great Gatsby." And when the world of books and TikTok come together, you get ...

There is a unique magic in holding a physical book. The smell of paper and ink is both familiar and timeless and the weight of the pages offers a tangible connection to the stories that live in our ...

From a bird’s eye view, I think that TikTok is a difficult platform to digest and even harder to discuss broadly, possessing so many sides, shades and issues that are always growing and evolving. Part ...

Colleen Hoover, Taylor Jenkins Reid, Emily Henry. You can even throw Sarah J. Maas or Otessa Moshfegh in the mix. These are the authors I’d like to pronounce as the crowned jewels of a magical place ...

This post was updated Jan. 11 at 8:44 p.m. Social media made reading cool again, but is BookTok enough to fight the literacy crisis? Viral TikTok trends have encouraged teens and young adults to pick ...

An ever-growing community calling itself “BookTok,” on the popular social media app TikTok, has caused publishing industry sales and authors’ careers to sky rocket. Now, there is an increased demand ...

Hockey romance is a thriving literary subgenre, but some of its fans on TikTok are creating content that blurs the line between fictional players and real-life ones, dividing the community. By Amanda ...

As reading gets popular, there are a lot of opinions flying around. BookTok, a subculture of TikTok, boomed in 2020, right around the time of the pandemic. With an astounding 52 million hashtags, it’s ...

Adult fiction has been publishing’s steadiest-selling category for the past 18 months. Unit sales of print adult fiction books were up 8.5% in 2022 over 2021 at outlets that report to Circana BookScan ...

BookTok is a TikTok subcommunity where bibliophiles make content about the literature they love. What started as a small community of avid readers has evolved into one of the more popular corners of ...

“I’m the problem. It’s me,” Taylor Swift sings in her smash hit “Anti-Hero” from her latest album “Midnights.” But over the weekend, one could have swapped out BookTok as the singer of the song. Or ...