What is the Phone 'Brick'? Device Goes Viral as Social Media Users Resolve to Reduce Screen Time

Social media users say the $59 device is helping them reduce phone time, focus better and even reduce anxiety ...

The Lego brick just got its biggest upgrade yet — and it comes to life first with Star Wars

It changes how you play ...

Lego unveils Smart Bricks, a computer that fits inside a standard 2 x 4 brick

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

Lego's high-tech Smart Brick is dividing its adult fanbase

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog toymaker's embrace of tech.
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LEGO Makes Big Changes to These New Bricks

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

The first sets with Lego’s new Smart Brick are now available for preorder

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Lego Smart Brick: watch an immersive 15-minute demo like you’re right there with us at CES

The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons ...

Lego’s new Smart Brick is reinventing how kids play

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found that kids were looking for three things in a toy: the ability to play with ...

Lego's brainy brick makes an X-Wing sound like an X-Wing, and no app is needed to fly it

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.