Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

In early 2012, my Capterra colleagues and I decided that it was time to graduate from our email marketing software and finally upgrade to a marketing automation software suite. The problem? We had an ...

Discover how CRM integration with other systems can enhance data synchronization, automate workflows, and improve reporting. CRM software can be a powerful marketing, sales, and service solution by ...

With failure rates reportedly as high as 50 to 80 percent, it's a wonder any tech leader has the courage to promote a CRM project these days. Yet there are CRM success stories, such as the one at ...

The energy sector is thriving: IEA predicted that companies operating in this area invested over $2.8 trillion in their growth last year. Some of these investments were devoted to digital ...

CRM platforms integrate with Voice over Internet Protocol (VoIP) technology to create a powerful solution that will boost your customer communications. You’ll commonly find this integration in call ...

LinkedIn logo is seen displayed on a phone screen. So will LinkedIn finally integrate with your Customer Relationship Management system? Well...kind of and maybe. And only if you have either ...