Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...

You can now watch WAVY News 10 — the trusted leader for local news, weather, traffic, and sports in Hampton Roads — without an antenna, cable or satellite subscription. The new WAVY+ CTV App is now ...

The integration brings program-level contextual intelligence, brand suitability, and content transparency to Vesta’s ...

Multiple CTV Apps Developed by industry leader Castify.ai, shine as top publishers for CTV programmatic advertising in various global regions. Castify.ai's success stems from its dedication to ...

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...

AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is gaining pace, thanks to its bold move into web advertising, e-commerce and connected TV ...

I’m not exaggerating when I say that at least once a day, every single day, I thank God that I no longer have to concern myself with dating apps. (To give you a sense of how long it’s been, the only ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV ...

TVision research validates the impact of App Science's data-powered audience segments, exclusive to Sabio According to multiple research reports conducted by TVision, campaigns for a ...