Customer experience (CX) programs that have been running for several years are often in a Catch-22: the program has lost buy-in because it is not perceived to produce actionable insights; however, ...

Customer experience (CX) programs that exceed management expectations are 2.3 times more likely to have CX efforts in marketing not primarily focused on the path to purchase but on the journey after ...

Administration Software Market is driven by enterprises prioritizing customer-centric strategies to strengthen brand loyalty and retention. Increasing adoption of AI-driven analytics, real-time ...

THE CHALLENGES OF 2022 will create an inflection point for customer experience (CX) programs in 2023—and many will not survive. Last year was a rough one for CX programs as companies lost their focus ...

Marketers still confuse customer experience efforts with traditional strategies like loyalty marketing programs. But there’s a fine line between the two. Today’s marketers are increasingly seeing ...

SALT LAKE CITY--(BUSINESS WIRE)--Cloud-based customer experience (CX) intelligence leader InMoment has published several new, free resources designed to help CX professionals create stronger ...

By Ken Ewell, Chief Customer Officer, Momentive For most organizations, CX is a strategic asset, and yet so many Chief Customer Officers like myself struggle to understand where they stand today and ...