Roth began by sharing what he believes to be the single-most important characteristic of pharma company long-term survival ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

To boost sales and brand awareness, you should consider expanding your distribution channels. Learn more about your options.

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Arey will be responsible for implementing a new approach to distribution at Cisco, including consolidation of distributors, logistics management, policy implementation and process automation and ...

‘Hybrid distribution for us is really all about enabling customer choice. And it‘s really all about, as we talked about before, connecting devices in the cloud and selling devices plus digital. Think ...