When food cravings strike at inopportune moments, Cheez-It wants people to embrace the chaos. The snack brand's new campaign, "Cravings Can Happen Anywhere," leans into absurd humor to highlight how ...

We'll take two of each box!

Some fans could walk away with more than just a limited-edition box, as exclusive prizes and bragging rights are on the line.

Kellanova is taking its “Want it. Need it. Cheez-It.” campaign into decidedly spicier territory, with new spots dramatizing how powerless some people feel in the face of longing for their favorite ...

The new Cheez-It launches include Original Gluten Free, Ultimate Snack Mix, Crunch, Snap'd Honey BBQ and Grooves Loaded Nachos.

When fans descend on Orlando’s Camping World Stadium Dec. 31 for the Cheez-It Citrus Bowl, it marks a major fan experience opportunity for the popular cracker brand. This year that includes a range of ...

The brand’s Citrus Bowl takeover promises big energy, bigger personality, and a fan-favorite mascot stepping back into the spotlight. Cheez-It is debuting Cheez-It–crusted turkey legs at the Citrus ...

CHICAGO, Sept. 8, 2025 /PRNewswire/ -- See It. Taste It. Crunch It. Cheez-It ® is unleashing its biggest innovation in three years, something unlike anything fans have ever crunched before. Enter ...

The brand's latest immersive experience redefines nightlife with a one-of-a-kind nightclub serving Cheez-It-infused cocktails, late night bites and crackers straight from the Cheez-It Tap CHICAGO, Oct ...

Rumors of the product’s existence first circulated on social media last spring and were later confirmed by Kellanova (which was subsequently acquired by Mars, Inc.) in July 2025. Mars called the ...