To grow your agency, you need to lose some clients. While it sounds crazy at first, there is actually value in that thought. Understanding why clients leave enables you to improve your acquisition and ...

What Is Customer Churn Rate? The customer churn rate is a critical metric that evaluates how well a brand retains its customers. It represents the percentage of customers who stop making purchases or ...

You finally get traction. Customers sign up, revenue starts trickling in, and for the first time, the business feels real.

Churn gets a lot of bad press. Yes, it is complex and confusing, but as a metric, it is helpful. In the early stages of building a company, churn gives you quick feedback, which other metrics seldom ...

There’s nothing worse than putting your time and energy into converting leads only to see them stop using your product a month later. The ability to secure and satisfy these customers will result in ...

What Is Gross MRR Churn Rate? The gross monthly recurring revenue (MRR) churn rate is a metric used by SaaS companies to estimate revenue losses from service downgrades or subscription cancellations ...