Case studies are one of the most powerful tools in the law firm marketing arsenal. Showcasing how your firm helped a real client resolve actual legal challenges allows you to clearly demonstrate its ...

Have you read any case studies from your law firm's peer or competing firms recently? Have you read your own firm's case studies recently? If you have (or even if you have not), what I am about to ...

A very beneficial activity in an Accounting Business is to properly Classify Clients and then take action based on those classifications. A well-designed classification exercise usually reveals ...

When it comes to winning new business, compelling case studies are a must-have for any agency that wants to showcase its capabilities to potential future clients. In order to clearly communicate the ...

Traditional case studies generally follow a structure: 10% of the content is about the client’s situation. 30% of the content talks about your company and its capabilities. 40% then focuses on the ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...

“This case is a reminder for both companies and lawyers…[that] initiating litigation without an objective basis and using litigation procedures as an unfair competition tool to interfere with a ...

We hear the objections all the time: "We're not ready to endorse your product at this time." "Our executives won't sign off on it." "We don't want to tip our hand to our competitors." "We don't do ...

Nature Clinical Practice Neurology is a journal designed to lighten the reading load for busy doctors; why, then, does it include Case Studies? Isn't the Case Study just a bit of light reading? It ...