A man once asked for some of my chewing gum. When I refused him, he explained that he didn’t want it anyway ... Source: Geralt/Pixabay I’ll be the first to admit that the term ‘cognitive dissonance’ ...

Cognitive dissonance is what happens when a person holds two sets of beliefs at odds with each other. The human brain doesn’t like logical inconsistencies, so someone experiencing cognitive dissonance ...

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If nations can suffer from cognitive dissonance just as individuals can, it’s easy to see why we elected Donald Trump. A good place to start thinking about this is football: As I often do in late ...

New research has deepened our understanding of why pescetarians choose to eat fish but not the meat of land animals. The perceived distance between marine life and participants in the study was a key ...

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If nations can suffer from cognitive dissonance just as individuals can, it's easy to see why we elected Donald Trump. A good place to start thinking about this is football: As I often do in late ...