Learn about Porter's 5 Forces and SWOT analysis, tools companies use to analyze the competition, make strategic decisions, and boost profitability.

The current digital-first economy is characterized by the fact that the winners are not only those who innovate or make their prices lower, but are those that are intelligent. Competitive intelligence ...

In an increasingly complex and globalized business world, precise data and in-depth analysis have become more than just strategic tools. They form the foundation for sustainable decisions that ...

Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

In my previous article, I noted that strategic planning continues to be an essential tool for the success and survival of companies. The ability to anticipate, adapt and direct resources toward ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

Almost everyone uses a mobile app at some point in the day. You may use one to call a taxi or order food, you may use one for directions to a new place, or you may just use one to vanquish aliens from ...