To bolster customer relationships, organizations have generally focused on three key components of a business: people, processes, and technology. However, it's time to add knowledge to the list. Many ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

While it is still vitally important to build a CRM platform around the features and functionality of the software, the true challenge will be to construct a CRM database that can deliver customer ...