Learn how AI-driven personalization transforms customer loyalty. Explore predictive modeling and data strategies for ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

Simile, an AI startup, raised $100 million to develop a model predicting human behavior, including customer purchases and ...

In explaining a data and analytics operating model, it is helpful to understand the business context. As the consumer experience becomes increasingly digitized, companies have access to massive troves ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

A consumer behavior model developed by the UCO includes willingness to pay as a variable when studying people’s intention to purchase electric vehicles in Spain Electric cars are seen as a more ...

Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...