As a result, consumer buying behavior is evolving. Rather than defaulting to massive, all-purpose marketplaces, many shoppers ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

The psychology of color—and its power of persuasion—are critical aspects in marketing, where competition is steep and both consumer attention and product cycles are short. New research on color theory ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Nowadays, the word “insight” is used by many market researchers to describe the means by which companies and brands can understand their customers’ tastes, motivations and needs. These insights allow ...

Disruption breeds change, but the right kind of change is driven by building from your customers’ needs and perceptions. In a business environment of accelerating change, it is especially important to ...

One of the strangest paradoxes of Western philosophy, is that it's difficult (some say impossible) to "prove" that reality exists. What you (or anyone) may call "reality," is really just the sum total ...

Dublin, Feb. 13, 2020 (GLOBE NEWSWIRE) -- The "UK Wills & Probate Market 2020: Consumer Research Report" report has been added to ResearchAndMarkets.com's offering. Wills & Probate Consumer Research ...