Usage Intelligence: The Next Frontier Of Consumer Understanding

As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...
inc42

Redefining Consumer Insights: Understanding Modern Data Collection Challenges & Opportunities

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...
Progressive Grocer

Instacart Democratizes Consumer Intelligence With AI-Powered Portal

To demonstrate the portal's capabilities, Instacart has released "The 2025 Consumer Snapshot," analyzing actual purchase behavior. The snapshot separates hype from reality, identifying four durable ...
Business Wire

First Insight Launches New Gen AI Tool for Unlocking Consumer Preferences and Driving Profitability

PITTSBURGH--(BUSINESS WIRE)--First Insight, Inc., a global leader in Voice of the Customer (VoC) retail solutions, today announced the launch of "InsightIQ Sentiment", a cutting-edge Generative ...
Forbes

The Consumer Insights Advantage: How CMOs Can Stay Ahead In A Data-Driven World

As CMO at Zappi, Nataly Kelly is responsible for growing the brand and demand for its agile market research platform. In today’s business landscape, data reigns supreme, and for chief marketing ...