Necessity – and signal loss – is the mother of invention. Without ready access to device IDs and other identifiers, it gets a lot more difficult to measure ad effectiveness and tie conversions to ...

Guide Empowers Advertisers, Publishers, and Platforms to Make CTV Scalable, Accountable, Outcome-Driven; Two-Thirds of Advertisers Improved ROAS After Implementing CAPI NEW YORK, Oct. 30, 2025 ...

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

New Standard Aims to Simplify Event Data Sharing and Improve Campaign Performance Across the Digital Advertising Ecosystem; Available for Public Comment Until Friday, February 20, 2026 NEW YORK, Jan.

Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and ...

The upgraded platform enhances batch processing, API performance, and secure cloud automation for businesses worldwide.

NEW YORK, Oct. 30, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB) today released "The Role of CAPI in Closing the Outcome Gap for CTV," a first-of-its-kind industry guide that defines ...