Google Ads is adopting a full cross-channel conversion credit import approach. This update will provide a more comprehensive understanding of the customer buying journey Cross-channel conversion ...

Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads account may have already received a message ...

Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns. Google Ads now supports importing fractional, cross-channel conversion ...

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will ...