As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Making a successful email marketing campaign takes plenty of engaging, meaningful information and a strategic goal to get your target audience involved. Tactics like including "how-to" information in ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.