Ever wonder how The New York Times shortens its links on Twitter to “nyti.ms,” followed by some combo of letters and numbers? If not, maybe you should. In 2010 social media traffic to news sites ...

Other benefits to having your own custom short URL are things like consistent branding and increased link trust – no one likes clicking on random links, so knowing it comes from a trusted source goes ...

URL shorteners spit out links that are easier to share. More importantly, they let small businesses track marketing campaigns and other incoming traffic. Here are four top URL shorteners that can help ...

There’s been a flurry of news in the world of URL shortening of late. Google finally released its Goo.gl to the public, and not long after vb.ly was pulled for violating Islamic Sharia law. Not too ...

URL shortening services are ubiquitous on Twitter and other cramped online spaces. They won't all last, as tr.im has demonstrated, and their shutdowns could annihilate your linking history. If you own ...

You may have noticed over the last few weeks that TechCrunch links on Twitter have had a nifty custom URL, with links looking like tcrn.ch/1A’ instead of more generic codes from TinyURL or Bit.ly.