“Any business founder with a vision can postulate a new business, but it takes the collaboration of many people to make it a success,” wrote opinion columnist Martin Zwilling in a recent Inc. article.

In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This ...

AI search relies on consensus across owned, earned, and community sources. This framework shows how SEO can lead ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Imagine trying to understand Manhattan’s traffic patterns by monitoring individual streets in isolation. You might notice heavy congestion on Broadway and divert cars to 7th Avenue, only to create a ...

Whether they’re digital natives or prefer traditional channels, today’s customers share one expectation: relevance, wherever and however they engage. But for organizations balancing privacy mandates, ...