As markets globalize, the ability to bridge cultural gaps has evolved from a “nice to have” soft skill into a core strategic ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bala Sathyanarayanan In ...

"Long discredited as inadequate illustrations of thought processes more appropriately represented in algebraic or verbal terms, diagrams have enjoyed a renaissance across numerous disciplines--from ...

“No.” It's one of the most commonly used words in any language, but people’s willingness to openly voice disagreement varies by the cultural norms of their backgrounds. These differences matter ...

Most marketers are behind when it comes to investing in the Hispanic market. Of the $171 billion spent on paid media in 2013 (according to eMarketer), Hispanic media spending totaled just $8.3 billion ...

Cross-cultural psychology is a branch of psychology that explores the similarities and differences in thinking and behavior between individuals from different cultures. Scientists using a ...

McDonald's Corp., a long-standing and renowned American multicultural marketer, appears to be slipping outside of its pocketed ethnic appeals, and moving to a wider "cross-cultural" approach in its ...

Cross-cultural psychology is a branch of psychology that explores the similarities and differences in thinking and behavior between individuals from different cultures. Scientists using a ...