Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

The reasons for committing to cross-device are self-evident to most marketers. Although many marketers have studied "what works" in cross-device -- the principles that drive better program metrics -- ...

CHICAGO, May 15, 2018 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that its Basis programmatic ad platform has licensed ...

Tapad, a cross-device marketing technology firm, announced a partnership with marketing attribution provider Conversion Logic. Account-based marketing (ABM) platform provider Madison Logic has teamed ...