The importance of aligning operational activities can’t be overstated. How well a company carries out activities to create, produce, sell and deliver products to customers is the differentiator ...

Specialists tend to stick close to their area of expertise — that’s true at my company, too. The insurance industry is full of particulars, and we don’t expect our development team to be an authority ...

During my first foray into marcomm leadership, every project seemed on fire. If the project was due at 3 p.m., the first draft was ready at 2 p.m., giving little time for adjustments. I noticed this ...