All companies should be obsessed with their customers, but only 15 percent actually are, according to Forrester Research vice president and principal analyst Shar VanBoskirk. Customer obsession is a ...

The one sure way to take care of your customers is to respect their time. Being customer-centric is hardly enough these days. To truly be successful, you need to nurture a customer obsession culture ...

If my dog were a customer who got exactly what he wanted, he would eat dozens of his favorite peanut-butter biscuits and spend the day on the couch. The returns would diminish quickly as he became ...

This week at the annual Forrester B2B Summit in Austin, company vice president and principal analyst Amy Bills shared four principles of behavior that allow customer-obsessed companies to grow revenue ...