Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. Companies ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The intersection of AI and ...
Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...
Today, financial services marketers are facing great challenges with recent laws and increased customer sensitivity around data privacy while communicating with their customers across channels. Any ...
Research highlights universal takeaways and regional preferences in consumer loyalty drivers across North America, Middle East–Africa, South America, Europe, and Asia–Pacific. VANCOUVER, British ...
Artificial intelligence (AI) is reshaping how businesses interpret the Voice of the Customer (VoC), elevating customer feedback to actionable insights for product enhancement and proactive service.
Understanding how and why your customers spend their money is essential for your business planning and activities. Tracking consumer spending habits helps you understand (and capitalize on) customer ...
Brand relevance is a constantly-moving target that CX and marketing professionals never stop chasing. For years, many leaders (including myself) have pursued a customer-centric approach to deliver ...
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