Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception to implementation. Any number of common ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Beginners should undertake data science projects as they provide practical experience and help in the application of theoretical concepts learned in courses, building a portfolio and enhancing skills.